About Nerolie

Nerolie Santana

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I’m a UX Designer, Digital Strategist, and Content Creator with a strong foundation in media, certified in UX/UI through both Google and BrainStation programs. I specialize in creating intuitive, engaging digital experiences that connect with users and drive measurable results. With over 5 years of UX experience and 7+ years in digital media, I bring a unique mix of creative storytelling, research-driven design, and strategic thinking to every project.

I lead projects across multiple industries, including hospitality, healthcare, travel, beauty, and more. I specialize in building websites and digital products that are both functional and strategic. My expertise spans user research, wireframing, prototyping, user flows, and usability testing, all applied with a human-centered approach that turns complex challenges into elegant solutions.

Before transitioning fully into UX, I worked in broadcast, live production, and digital strategy, where I managed cross-functional teams and content initiatives that improved audience engagement and streamlined workflows. Those experiences sharpened my leadership, collaboration, and communication skills, which now guide how I help clients grow and achieve their goals.

I’m also passionate about sharing knowledge and inspiring others through storytelling on Instagram, TikTok, and YouTube, exploring topics from motivation to tech and beauty. Today, I combine my media-savvy mindset, UX expertise, and leadership focus to deliver digital experiences that are meaningful, impactful, and forward-thinking.

Let’s build something thoughtful, strategic, and memorable.