Nerolie Santana
ā a UX Designer, Digital strategist, and Content Creator designing with intention, creating with purpose.
UX Case Studies
sourdough district branding & web design
Built the complete brand identity and digital presence for Sourdough District, a small-batch NYC micro-bakery, from zero. Designed the visual system, mobile-first website, and Instagram content strategy that grew the brand to 1.2K accounts reached and 4.5K content views in two months through organic strategy.
mARIA eSCODA Website Design
Designed a responsive website for financial professional Maria Escoda, specializing in retirement and Medicare services. The redesign boosted client visibility by 80% and strengthened trust through clear service presentation and modern UX design.
HypeLocal APP UX Design
Designed the HypeLocal app to simplify event discovery and local networking, improving user engagement and retention through intuitive navigation and location-based recommendations.
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Business Strategy, Marketing, and Operations.
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New and creative recipes I can cook in the kitchen.
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Early gym sessions, soulful music, and quiet reading time.
WIREFRAMING
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PROTOTYPING
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ACCESSIBILITY
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FIGMA EXPERT
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USER PERSONAS
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ON-CAMERA PERSONALITY
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WIREFRAMING ⨠PROTOTYPING ⨠ACCESSIBILITY ⨠FIGMA EXPERT ⨠USER PERSONAS ⨠ON-CAMERA PERSONALITY āØ
CONNECT WITH me.
Hi, Iām Nerolie ā UX & Product Designer with a background rooted in healthcare operations and digital media. I specialize in healthtech and digital platforms, turning complex problems into intuitive, user-centered experiences that drive real results.
Double-certified in UX/UI through Google and BrainStation, I bring both strategic thinking and design craft to every project. I've spent 3 years inside healthcare operations managing clinical workflows across 60+ locations, which gives me a perspective on healthcare design that goes beyond research.
Outside of work, I create content on Instagram and TikTok around tech, beauty, and everyday life ā it's how I stay curious and connected.

